Principles don’t change – Apple’s Marketing Philosophy from 1977


Even though we live in a complex world, things don’t always have to be complex. Here is an old marketing philosophy from Apple that I came across a while ago.

It is spot on.

No matter what business you are in or in which time you live, always keep in mind that:

Society changes…

Behavior changes…

Technology changes…

Rules change…

but principles don’t.


apple marketing philosophy 1977
Created by Mike Markkula in 1977
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Hi, I'm Ninh

I’m a UX Designer, Online Entrepreneur and World Citizen.
I help people to create the best life for themselves by focusing on spiritual and personal growth, creativity and entrepreneurship.